Reporting from the Consumer Electronics Show (CES), Akiko Fujita interviews Qualcomm CEO Cristiano Amon (QCOM) about plans to advance on-device AI capabilities in 2024, including automotive applications.
Amon says Qualcomm is “very happy” to be moving into auto tech, especially as vehicles increasingly become “a computer on wheels,” offering more immersive user experiences. He spotlights several key areas including autonomous driving, safety features, and the highly-anticipated implementation of generative AI.
Regarding generative AI in cars, Amon explains the goal is to enable personalized vehicles that can converse with drivers, such as setting reminders and serving as a “digital assistant.” Qualcomm aims to power more intuitive in-cabin interactions via AI, with vehicles adapting to owners’ preferences and habits over time.
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